About Us

“In 2008, we bought the derelict building, that had once been the ‘South Sands Hotel’, a small seaside hotel with its roots in the 1950’s and 1960’s. With such a stunning location, we wanted to create a hotel and new restaurant with wonderful views over the beach. We had an exciting vision and started to rebuild the hotel, an open aspect restaurant and a new sea view terrace area. 

We oversaw the design and managed the build, and in May 2010 we opened the doors to our new fabulous South Sands Hotel.

We wanted to create an open, welcoming and friendly hotel and restaurant where our guests and ‘pop-in’ visitors have the space, time and freedom to relax in a way that makes their holiday their own. We are small, proudly independent and always looking to best serve our guests, who appreciate our individuality.”

Stephen Ball, Director

Freya is South Sands’ General Manager. Her energy and enthusiasm for South Sand’s Hotel stems from her love of the area, and guests appreciate her knowledge of the best local walks and activities. 

What started as a placement year as part of her Tourism Management degree in 2011, Freya has worked her way to becoming South Sands’ General Manager. With her in-depth knowledge of the hotel and the local area, it’s a position she thoroughly enjoys. 

"If I’m not entertaining myself by cycling, running, sea swimming, or SUPing, my focus shifts to SUP Racing, Sprint Triathlons, Ultra Marathons and more! This pursuit comes after completing all 630 miles on foot, prompting the need for fresh and invigorating challenges. My past involvement in organising coastal trail running events across the UK revealed the incredible beauty of our surroundings, inspiring my quest for more adventures. Beyond coastal paths and water activities, my passion lies in exploration accompanied by my dogs Baxter and Bruno. Whether it's wandering along lanes or hiking up mountains, embracing the journey's uncertainties and marvelling at the ever-changing, stunning vistas - it's where I find my greatest joy."

A hotel’s personality is made by its team, and having a General Manager who is as friendly, knowledgeable and passionate as Freya is one of the reasons South Sands is known and loved by so many new and returning guests.